ASIAN PAINTS

Company Name: Asian Paints.
Type: Public Ltd.
Industry: Paint.
Founded: 1942
Head Quarter: Mumbai, India.
Key people: Mr. P.M.Murti CEO & MD.
Workforce: 4700
Website:

COMPANY HISTORY 1st February, 1942 Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company. 1945 Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the outmost corners of the country with small packs." 1954 Paints mascot, Gattu, the mischievous kid, was born. Asian 1957 - 66 The family-owned company makes the shift to a professionally managed organization. Asian Paints embark on an ambitious mass marketing campaign, pertaining with thousands of dealers in small towns all over India. 1967 Asian Paints emerges as India's leading paint company ahead of any international competition. 1973 AP becomes public ltd company 2002 AP was a market leader of Indian Decorative Paints with market share of 44% PRODUCT PORTFOLIO

PAINT INDUSTRY Paint industry estimated at INR 135bn. •Unorganized sector accounts to 35% of paint market. •Volume growth estimated at 15%. •India’s share in the world paint market is 1.6%. •Per capita consumption of paint in India is 1.2kg/annum. ASIAN PAINTS TODAY Asian Paints becomes the 10th largest decorative paint company in the world Asian Paints is more than twice the size of its nearest competitor. It is one of the most admired companies in India Present in 22 countries with 27 manufacturing locations. Asian Paints aims to become the 5th largest decorative paint company in the world. FOUNDERS OF THE COMPANY P M Murty CEO &MD Mr. Ashwin Choksi Non-Executive Chairman Mr. Ashwin Dani Non-Executive Vice Chairman NS (Subba) lyre General manager Human resource Sudipto Mandal Senior HR Manager Salil Chinghore Works Manager Jagannt.B. Production Manager Nilay Verma Marketing Manager Abjit Bhattacharya Training Manager VISION “Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliance with established global partners”. DIAGRAMMATIC REPRESENTATION OF MANAGEMENT

INTERNATIONAL PRESENCE

MANUFACTURING PLANTS IN INDIA

INTERNATINAL PLANTS

HR STRATEGIES A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills. AP provide an open and interactive work culture to the employees to bring out the best. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organization. MARKETING STRATEGY Company is using different techniques such as advertising Campaign, sales promotion, personal selling, direct marketing and public relation to increase sales  A total amount of 85 crore is spent on the ad campaign by asian paint. Their particular ad campaign ‘Mera Walla Blue” “har ghar kuch kehta hai” are being liked by the customer.

 Online marketing for urban customer: Asian paint online marketing system is helping. The company in lot of ways, providing all the necessary information to the customer. It is an unique way of promotion. SUPPLY CHAIN

MARKET SHARE

SWOT ANALYSIS STRENGTH:  Market leaders with 55% market shares.  Strong in inventory control.  The pricing strategy is oriented to middle and lower end consumers. Widest product range in terms of products, shades, pack sizes.  Comprehensive nation wide coverage of the market. Brand name with 68 year experience. WEAKNESS Seasonal demand and hence in off seasons it can lead to cash flow problems.  Innovation in developing new product is inadequate.  Weakness on the technology front in industrial paints. In industrial paints, AP has only a 15% market share. OPPURTUNITY

• Acquiring/ increasing market share in Industrial paint sector.
•  Competitors have gone in for hi-technology compare to AP.
•  The automobile industry accounted for 50% of the industrial markets.

THREATS

• Domination of few foreign companies.
• Competition is catching up fast, hi-tech facilities gives abundant choices.

CORPORATE SOCIAL RESPONSIBILITY

Environment and Safety:

Asian Paints approaches the environment issue from the perspective of waste minimization and conservation of resources. Thus, the continued attempt is to reduce, recycle and eliminate waste, which results in less and less waste being generated.

Total Water Management

 We propagate some methods to help you conserve water Asian Paints has built a Total Water Management (TWM) Centre, at its Bhandup manufacturing facility, which is the first of its kind in the entire country.

 The TWM centre showcases live working models on water conservation and rainwater harvesting. Asian Paints provides expertise to citizens free of charge

Tsunami relief: Helping community in need of time

A total amount of Rs. 4.7 million was generated as relief aid and handed over to the Tsunami victims. Besides India, all the units across the world also contributed to the best of their capacities towards Tsunami relief

AWARDS AND RECOGNITION

Awarded the "Sword of Honor" by the British Safety Council for all the paint plants in India.

Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005.

Ranked 24th amongst the top paint companies in the world by Coatings World - Top Companies Report 2006

The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.

Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003

In 2009 micro site AsianPaints.com has won the ‘outstanding website’ award in the consumer goods category at the recently held Internet Advertising Competition Awards .

FUTURE PLAN

Asian Paints is planning an international network of technology centers spread across Australia, Jamaica, Egypt, Dubai, Mauritius, Fiji and Singapore.

The paint project will use the latest techniques in production, packing, conveying and storage in an eco-friendly manner, with zero discharge of effluents.

Company aims to come under top-5 paints companies list in the world in next 2 year.

The Three Monks- Team Building and Coordination

Background

The film is based on the ancient Chinese proverb "One monk will shoulder two buckets of water; two monks will share the load, but add a third and no one will want to fetch water."

Some special features of this video:

·       The film does not contain any dialogues, allowing it to be watched by any culture

·       A different music instrument was used to signify each monk. 

·        The film tells the story from the aspect of the buddhist bhikkhu.

Plot and Problem

A young Buddhist monk lived alone at the top of a mountain.  Every day he had to fetch water from the foot of the mountain, using a yoke and two buckets.  That provided him with enough water for his personal needs and to water his small vegetable garden. 

 One day, he was joined by an older monk.  Their attempts to bring water up the mountain together, stringing a single bucket on a pole carried between them, were not very successful; and each felt it was the other’s task to fetch more water, so neither went.  The vegetables in the garden began to die.  Then a third monk arrived, and the situation worsened.  As each monk refused to give way, or compromise his stance in any way, the outlook became bleaker, and certainly none of them was composed enough to meditate or pray. 

 Then one day, disaster struck… Would they be able to let go of their antagonism and work together to put things right?

This is where managerial concepts come in.

Solution

Towards the end we see that the monastery catches fire. When this happens, all the monks forget their hostility and try to put out the fire. The dilemma of who will carry the water was quickly forgotten and a system arose out of the initial chaos. They all put out the fire quickly. Drastic innovation adds an altogether new dimension to the process and fundamentally changes it. That's what the monks did when faced with the fire at their temple.

Productivity is at its best. All are working together as a team.This is what happens in life. When I played football there were situations when no one cooperated no matter how hard I tried as a captain. But when asituation of emergency faed us such as whenwe were down by two goals in the dying minutes then everyone played as a team and gave his best. In these situations the efficiency and effectiveness is very high. So a manager should try to aim at this level of productivity in normal situations. 

Managerial Learnings

We generally do not excel at co-operating with each other. One of the reasons is that, from the beginning to the end of our schooling, our teachers have not paid enough attention to developing this trait. Year in, year out, we slowly get the bad habit of relying only on ourselves. Yet in real life, we encounter work that demands co-operating with others. We simply cannot function if we are unable to co-operate.

How can managers rectify this situation in the workplace? I think co-operative learning is one of the best managing strategies in developing the employee’s co-operative ability.

This is where co-operative learning comes in. This is a set of instructional methods in which employees work in small mixed ability learning teams. The employees in each group are responsible not only for learning themselves but also for helping their teammates learn.

These groups require a lot of teamwork and interaction: this way, employees learn to work with one another, to listen to one another carefully and to respect each other’s ideas; employees in their own groups have the opportunity to talk about subject content, to articulate their ideas and ask questions of one another; Everyone in the group is responsible for learning the material at hand. No one can just sit and watch, everyone is involved and responsible for learning.

Innovation shown at the end of the video in the scene when a pulley was used to draw water is also very important. This is very helpful in today's world when new technology can be used to make work easier. 

One of the major purposes of co-operative learning teams is to help employees, younger employees especially, work collaboratively with their peers, to share ideas, to listen to others ideas, to begin to see the joys of sharing a task with another person, to understand how assigning a number of people to a task sometimes makes accomplishing it a little bit faster and easier.

VALLEY CROSSING- TEAMWORK EXERCISE

In the last class I had an unconventional learning experience.  Dr. Mandi asked us to perform valley crossing (VC) in a group of three. At first I thought it was more of a team building activity, but slowly & gradually I realized the importance of the same. The VC had an hidden agenda of Organizational Management. 

We should use teamwork and do the mentioned task in the best way.

The task at hand required a group of three people to move from left side of the valley to the right side with the help of a pole. 

The task demanded a good conceptual knowledge of the problem at hand & building an effective strategy to implement the same. The strategy required setting of SMART goals that were specific for each team member, Measurable, Attainable, Relevant and Timely. We closely analyzed the task & broke it down into 9 sub-tasks.  Post analysis of the VC problem, the key ingredient to success was coordination among team members & efficient execution of the strategy devised.
With all the strategies & processes in place we went ahead with the execution. But while executing what was found that the Trust factor among team members was missing. The Unity of Command a key ingredient for team success was not adhered to.

Breaking up the task into 9 sub tasks:

In various levels of this task the team members needed to consider the following aspects:
Brainstorming: What should be exact position of holding the rod..?? such reasoning will definitely help in better performance.
Communication: It meant that the team mates discuss the problem and communicate their issues to the superiors as well as to their peers. They must have a clear understanding of the situation before attempting the task.

Conflicts resolution among team member: Optimizing different opinion and come up with a most feasible solution and come up with one member that should lead the group.

Clearly defined standards - Team members must know what is expected of them individually in quantitative terms and not qualitative and vague terms like "positive attitude" and "high growth", as these words are ambiguous in their meaning.

Commitment – “Individual commitment to a group effort -- that is what makes a team work, a company work, a society work, a civilization work.”

The Learnings:

1. TEAM WORK-   The essence of Team Work lies in understanding the strengths and weaknesses of every team member and utilizing them to achieve optimum efficiency
2. EFFECTIVE STRATEGY IMPLEMENTATION-  Strategy and planning are futile without effective implementation
3. TRAINING- Proper training is essential to achieve the desired level of results
4. GOAL- There should be a well defined goal and every team member should have absolute clarity about it
5. TRUST-  Mutual trust and belief are the foundation of a good team
6. LEADERSHIP- Leadership and team work aren’t two separate entities. Collective leadership from the team delivers optimum results
7. ACCOUNTABILITY AND RESPONSIBILITY- Every team member is accountable and responsible for the job at hand
8. INNOVATION- There has to be openness in terms of new ideas and suggestion